Category: Blog
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Optimizing User Experience Begins with Your Website
The term “UX” has been thrown around for years, seeming trendy to some and matter-of-fact to others. But those two little letters should have a big impact on your entire approach to marketing. After all, every business has an ideal […]
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3 Tactics to Help Build a Profitable Email List
You deploy your marketing through several channels, but if you’re in any sort of ecommerce, a strong email campaign can be your best friend. Email marketing isn’t a grand investment, so it’s an easy avenue to find ROI because the […]
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Consistent and Creative Content Ideas
When it comes to marketing, you know content matters. You have heard the speech before: your website should constantly have fresh, updated content. So, you try to keep the blog updated and stay up-to-date on the latest trends. Still, we […]
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Marketing Tips to Celebrate Thanksgiving
Holiday season is among us, which means a time of promotions, advertisements and so many sales. When it comes to marketing for your small business, how do you stand out from the crowd at such a busy time? The key […]
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5 Reasons Reading Makes You a Better Leader
In the business world, there are few skills more important than leadership. Being a truly great leader means inspiring team members around you, pursuing your next goal and building up the business to success. And while some people may have […]
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How to Utilize Guest Bloggers for Content
You’ve heard it said before: “Content is king.” When it comes to marketing, content plays a critical role in engaging your target audience and encouraging them to interact with the business. And of course, one useful source of content is […]
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6 Steps to Creating a Social Media Strategy
So, you heard you need to be present on social media. At first, things were going pretty well. But then, they slowed down; and now, you have no idea what to post anymore. Worse yet, you forget to post, or […]
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5 Reasons Your Business Should Sponsor an Event
When it comes to marketing for your business, there are a lot of bases to cover. Is your website content up-to-date? Do you have active social media pages? How is your brand representing your business to the community? But one […]
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13 Spooky Good October Marketing Ideas
Happy October! This month is known for many qualities: cool fall weather, pumpkin carvings and the ever-favored hayrack rides. October is perfect for apple picking, big sweatshirts and toasty hot chocolate as we prepare for the cold winter ahead. For […]
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Why You Should Be Utilizing Outdoor Advertising
In today’s world of digital content, it’s easy to become oversaturated with online advertisements. As marketers, your target audience members have likely trained their brains to ignore content interrupters like online ads and product placements. What if we told you […]