Category: Blog
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Class Is Out: Marketing to College Students on Spring Break
Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an entry into the college student’s world, you’re practically guaranteed consistent business from an unwavering source. In just a […]
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5 Super Springtime Marketing Ideas
The sun peeps out from just behind the clouds, while the last few layers of snow slowly begin to melt away. Springtime is just around the corner, soon to be followed by the warm embrace of summer at its heels. […]
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Big Benefits of Launching a Business Podcast
If you’re in the business world, you know how quickly technology influences marketing trends. What used to be strange, unknown or even nonexistent is now the bold new frontier in marketing. And when it comes to staying ahead of the […]
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Show Marketing Love This Valentine’s Day
Can you feel the love? Valentine’s Day is (almost) here! The holiday will soon be upon us, and for marketers, this is big news. Valentine’s Day presents a perfect opportunity to take advantage of and utilize in your marketing efforts. […]
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6 Tips for Better Customer Retention
Ask any small business owner, and they will tell you: it’s much more costly to acquire a new customer than to retain and grow a current customer. However, many companies still place a huge emphasis on obtaining new customers through […]
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Sure-Fire Ways to Improve Your Copywriting Skills
Whether you’re a small business owner, marketing executive or business professional, you know the importance of copywriting. Effective copywriting plays a critical role in your content marketing strategy by drawing people into the brand, perpetuating an image and connecting with […]
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7 Happy Holiday Marketing Tips
The holidays are almost here, which means it’s the season of giving, cheer and yes… buying. With so many people out and about shopping for that special someone on their list, businesses use this time to effectively market their product […]
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Optimizing User Experience Begins with Your Website
The term “UX” has been thrown around for years, seeming trendy to some and matter-of-fact to others. But those two little letters should have a big impact on your entire approach to marketing. After all, every business has an ideal […]
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3 Tactics to Help Build a Profitable Email List
You deploy your marketing through several channels, but if you’re in any sort of ecommerce, a strong email campaign can be your best friend. Email marketing isn’t a grand investment, so it’s an easy avenue to find ROI because the […]
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Consistent and Creative Content Ideas
When it comes to marketing, you know content matters. You have heard the speech before: your website should constantly have fresh, updated content. So, you try to keep the blog updated and stay up-to-date on the latest trends. Still, we […]