Category: Blog
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5 Lucky St. Patrick’s Day Marketing Ideas to Boost Your Brand St. Patrick’s Day is this weekend, which means businesses and storefronts everywhere will be decked out in green decorations, shamrocks and pots of gold. Of course, the holiday does provide a significant opportunity for marketing and advertising. How can your small business get in…
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Marketing to College Students on Spring Break Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an entry into the college student’s world, you’re practically guaranteed consistent business from an unwavering source. In just a few short weeks, every college student will be…
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Refresh Springtime Marketing Ideas to Your Strategy The sun peeps out from just behind the clouds, while the last few layers of snow slowly begin to melt away. Springtime is just around the corner, soon to be followed by the warm embrace of summer at its heels. For business owners and professionals, this means it’s…
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Big Benefits of Launching a Business Podcast If you’re in the business world, you know how quickly technology influences marketing trends. What used to be strange, unknown or even nonexistent is now the bold new frontier in marketing. And when it comes to staying ahead of the trends, marketers and business professionals have to be…
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Marketing Love This Valentine’s Day Can you feel the love? Valentine’s Day is (almost) here! The holiday will soon be upon us, and for marketers, this is big news. Valentine’s Day presents a perfect opportunity to take advantage of and utilize in your marketing efforts. Like many holidays, Valentine’s Day gives you the chance to…
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Tips for Customer Retention Ask any small business owner, and they will tell you: it’s much more costly to acquire a new customer than to retain and grow a current customer. However, many companies still place a huge emphasis on obtaining new customers through sales, marketing and advertising, yet pay little attention to their actual…
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Sure-Fire Ways to Improve Your Copywriting Skills Whether you’re a small business owner, marketing executive or business professional, you know the importance of copywriting. Effective copywriting plays a critical role in your content marketing strategy by drawing people into the brand, perpetuating an image and connecting with customers. However, hiring full-time copywriters or outsourcing the…
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Marketing Tips to Boost Your Seasonal Sales The holidays are almost here, which means it’s the season of giving, cheer and yes… buying. With so many people out and about shopping for that special someone on their list, businesses use this time to effectively market their product or service and boost sales. For some businesses,…
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Optimizing User Experience Begins with Your Website The term “UX” has been thrown around for years, seeming trendy to some and matter-of-fact to others. But those two little letters should have a big impact on your entire approach to marketing. After all, every business has an ideal “user” in mind and all of them “experience”…
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3 Proven Tactics to Build a Profitable Email List You deploy your marketing through several channels, but if you’re in any sort of ecommerce, a strong email campaign can be your best friend. Email marketing isn’t a grand investment, so it’s an easy avenue to find ROI because the opportunity far outweighs the cost. Granted,…