Marketing Automation Platform

Lithtex MailMAP is a marketing-based solution designed to seamlessly track the effectiveness of your direct mail campaign, while enhancing the results through the integration of digital platforms. Our marketing platform is designed as an Omnichannel Marketing approach. Turn a single mail piece impression into multiple repetitive impressions, to the same audience, across multiple platforms. 80% of conversions, sales, donations, or in the political arena “the vote”, occur between the 8th and the 12th touch. MailMAP delivers between 8 and 32 impressions per piece, bringing prospects into the contact margins, where conversion takes place to drive a lift in response on your direct mail campaign.

SocialMatch

Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, and after the mailer hits

Call & Text Tracking

Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS fro the same call/text tracking number.

Mail Tracking

Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.

Online Follow-Up

Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.

QR Codes

Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.

Social Media Follow-Up

Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.

Informed Delivery®

Through Informed Delivery® integration, add an additional touchpoint and full-color clickable ad through the USPS’s daily mail preview sent via email.

LEADMatch

Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they look to build 9-18% response mailing lists and provide direct mail campaign attribution.

Lift Direct Mail Response Rates & Increase Your Return on Investment

By turning one direct mail piece into 8-32 impressions, for a few pennies per mail piece, you can lift the response to your direct mail campaigns. This will increase calls, website visits, and sales. Average conversions hover between 2-4%. Our platform works as a powerful funnel to drive conversions on the other 96-98%.

Prove Campaign Attribution

Through technologies including Mail Tracking,QR Codes, Call & Text tracking, and LEADMatch, you can track the deliverability and responses of the direct mail campaign. Identify who from your mailing list visited your website, no form fill or promo code required. They simply have to visit the website, will be identified and tracked back to your mailing list. Also identify unique website visitors, what actions they took, including tracking ROI to your marketing campaigns, and get 95% accurate contact information of these prospects. All of this information is presented in an easy-to-read, customized dashboard.

Reach Your Direct Mail Marketing Goals More Efficiently & Inexpensively

Rather than coordinate the efforts and budgets of multiple marketing departments, simply provide a few pieces of creative and a mailing list. Our turnkey, inexpensive marketing automation platform improves resource management and deploys a multiple technology omnichannel marketing campaign to enhance your direct mail and lift results 23-46%.

Not only will you achieve a lift on your direct mail campaigns, you will complement your other marketing efforts and have an opportunity to gain insight into their effectiveness. Our custom reporting dashboard makes it easy for your marketing teams to view campaign results, share information, and use the data to improve campaigns with each additional marketing effort.

MailMAP Plus

Add Dynamic Advertising to Your Mail Campaign

With MailMAP Plus, you can include advertisements on Google, Facebook, Instagram, and YouTube as part of your direct mail campaign. All of these ads use the same powerful information as standard MailMAP, and go even further towards connecting you with your target audience.