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Tips for Customer Retention Ask any small business owner, and they will tell you: it’s much more costly to acquire a new customer than to retain and grow a current customer. However, many companies still place a huge emphasis on […]
Sure-Fire Ways to Improve Your Copywriting Skills Whether you’re a small business owner, marketing executive or business professional, you know the importance of copywriting. Effective copywriting plays a critical role in your content marketing strategy by drawing people into the […]
Marketing Tips to Boost Your Seasonal Sales The holidays are almost here, which means it’s the season of giving, cheer and yes… buying. With so many people out and about shopping for that special someone on their list, businesses use […]
Optimizing User Experience Begins with Your Website The term “UX” has been thrown around for years, seeming trendy to some and matter-of-fact to others. But those two little letters should have a big impact on your entire approach to marketing. […]
3 Proven Tactics to Build a Profitable Email List You deploy your marketing through several channels, but if you’re in any sort of ecommerce, a strong email campaign can be your best friend. Email marketing isn’t a grand investment, so […]
Consistent and Creative Content Ideas When it comes to marketing, you know content matters. You have heard the speech before: your website should constantly have fresh, updated content. So, you try to keep the blog updated and stay up-to-date on […]
Marketing Tips to Celebrate Thanksgiving Holiday season is among us, which means a time of promotions, advertisements and so many sales. When it comes to marketing for your small business, how do you stand out from the crowd at such […]
5 Reasons Reading Makes You a Better Leader In the business world, there are few skills more important than leadership. Being a truly great leader means inspiring team members around you, pursuing your next goal and building up the business […]
Guest Bloggers for Content You’ve heard it said before: “Content is king.” When it comes to marketing, content plays a critical role in engaging your target audience and encouraging them to interact with the business. And of course, one useful […]
6 Steps to Creating a Social Media Strategy That Works So, you heard you need to be present on social media. At first, things were going pretty well. But then, they slowed down; and now, you have no idea what […]