Our Blogs
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Optimizing User Experience Begins with Your Website The term “UX” has been thrown around for years, seeming trendy to some and matter-of-fact to others. But those two little letters should have a big impact on your entire approach to marketing. After all, every business has an ideal “user” in mind and all of them “experience”…
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3 Proven Tactics to Build a Profitable Email List You deploy your marketing through several channels, but if you’re in any sort of ecommerce, a strong email campaign can be your best friend. Email marketing isn’t a grand investment, so it’s an easy avenue to find ROI because the opportunity far outweighs the cost. Granted,…
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Consistent and Creative Content Ideas When it comes to marketing, you know content matters. You have heard the speech before: your website should constantly have fresh, updated content. So, you try to keep the blog updated and stay up-to-date on the latest trends. Still, we know how difficult it can be to constantly come up…
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Marketing Tips to Celebrate Thanksgiving Holiday season is among us, which means a time of promotions, advertisements and so many sales. When it comes to marketing for your small business, how do you stand out from the crowd at such a busy time? The key is to use the holidays to your advantage in promoting…
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5 Reasons Reading Makes You a Better Leader In the business world, there are few skills more important than leadership. Being a truly great leader means inspiring team members around you, pursuing your next goal and building up the business to success. And while some people may have natural leadership abilities, great leadership can also…
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Guest Bloggers for Content You’ve heard it said before: “Content is king.” When it comes to marketing, content plays a critical role in engaging your target audience and encouraging them to interact with the business. And of course, one useful source of content is a blog. In fact, according to HubSpot, 53% of marketers say…
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6 Steps to Creating a Social Media Strategy That Works So, you heard you need to be present on social media. At first, things were going pretty well. But then, they slowed down; and now, you have no idea what to post anymore. Worse yet, you forget to post, or no one on your team…
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5 Compelling Reasons to Sponsor an Event and Boost Your Business When it comes to marketing for your business, there are a lot of bases to cover. Is your website content up-to-date? Do you have active social media pages? How is your brand representing your business to the community? But one thing which is often…
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13 Spooky Marketing Ideas to Boost Your October Campaigns Happy October! This month is known for many qualities: cool fall weather, pumpkin carvings and the ever-favored hayrack rides. October is perfect for apple picking, big sweatshirts and toasty hot chocolate as we prepare for the cold winter ahead. For small businesses and individual professionals, October…
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Why You Should Be Utilizing Outdoor Advertising
In today’s world of digital content, it’s easy to become oversaturated with online advertisements. As marketers, your target audience members have likely trained their brains to ignore content interrupters like online ads and product placements. What if we told you there was a way to grab their attention in a way that will delight them,…